The Schema.org vocabulary is the ultimate collab. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields we can use to highlight and more aptly define the information on web pages. By utilizing structured data, we provide search engines with more confidence (i.e....

Handy guide how to enhance rating in Google and stand out from the crowd. You’ve deployed a promising website, but Google doesn’t show it in search results at all. I know how you feel. And if you don’t have many visitors, it’s like treasure lost in the desert. The possible...

Accessibility may seem like a highly technical subject, but it’s really about simplicity. Website structure is a significant component of Search Engine Optimization (SEO). It only makes sense to consider SEO and accessibility together so that all users can access your website’s content, regardless of their ability. Since site...

You might already know that Google uses over 200 ranking factors in their algorithm… But what are they, exactly? Well, you’re in for a treat because I’ve put together a complete list. Some are proven. Some are controversial. Others are SEO nerd speculation. But they’re all here. And I...

Are you wondering how to make your content more clickable, shareable, and noticeable on social media? Open Graph meta tags are the solution. What are Open Graph meta tags? Open Graph meta tags are snippets of code that control how URLs are displayed when shared on social media. They’re part...